Emma Scaduto

Branch analyzed 105M+ paid install claims and found five structural inefficiencies costing UA teams millions. See what duplicated claims, misattribution, and misallocated spend are worth on a $10M budget.

Scaling Apple Ads performance means connecting search intent, ASO, and post-install measurement. Here’s how a full-funnel approach drives stronger, more sustainable growth.

Learn how Toters unified paid, CRM, and organic channels with Branch deep linking and attribution to drive a 503% increase in app opens, 147% growth in registrations, and 63% more reinstalls.

Every tool now claims to be powered by AI, which means the phrase itself tells you almost nothing. So what should marketers actually look for when they’re digging through the myriad AI options available?

Switching mobile measurement partners? Nearly 50% of B2C marketers plan to replace their attribution tools. Here’s what modern measurement needs to deliver.

Are your app install campaigns actually working? Run these six A/B tests to optimize deep linking, onboarding, app store pages, and install incentives before you spend more.

Get a glimpse into the data behind Branch’s AI Search and Discovery: Enterprise Benchmark report.

Branch surveyed 300 enterprise marketing, growth, and digital leaders to understand how they’re responding to the rise of AI search — from ChatGPT and Perplexity to Google’s AI Overviews.

See how a Fortune 100 retailer modernized its mobile linking architecture, grew its active customer base 5% YoY, and drove app traffic past desktop for the first time.