Blogs

Here’s the thing about deep linking across social media platforms: you probably understand more about its intricacies than you’d expect. At its core, deep linking provides users with access to specific web pages rather than homepages on the web. For example, say I’m shopping online at Nordstrom.com. A traditional link takes me to the homepage,… Read more »

Every day I receive dozens of emails and other messages from various companies either offering me a variety of deals or encouraging me to connect with site content. These emails are intended to cultivate my excitement and engagement, and the strategy undeniably works on some demographics. But for one important group—a group of which I’m… Read more »

Are you wondering why the number of clicks and installs reported in Facebook is lower than that reported in a third-party service like Branch? There are many moving parts in the pipeline from the user clicking on your Facebook Ad to entering your app, which makes investigating Facebook Install Ad discrepancies difficult. Small Discrepancies Measurements… Read more »

Traditional URLs can navigate to websites, but not to apps. Mobile deep linking fixes this problem by enabling links to install, open, and pass data into your app. Deep linking will help increase discovery and overall user engagement for your app. What Makes Deep Linking Work Deep linking into your app is made possible by… Read more »

This is the BranchUniversalObject (or BUO for short). Think of it like an empty box. The BUO is used to tell Branch about a piece of content within your application, whether it’s a pair of shoes for sale, a hotel room in Prague, a recipe for veal picatta, or tonight’s Earthquakes game. Branch uses the… Read more »

This blog post was originally published in 2017. You can also read one of our newer posts on how deep linking plays a vital role in cross-platform user acquisition. I talk to hundreds of mobile developers all around the world — they come to attend or speak at our Mobile Growth Meetups, contact me over… Read more »

So, you’ve built your app and are looking for ways to improve the user experience. What about adding deep links? If you are interested in deep linking, you will quickly run into two important terms: App Links, and Universal Links. While we’ve previously covered Universal Links, this article will focus on App Links and how… Read more »

Twitter has just released their largest app update in years. Aside from the redesigned UI and live activity update functionality, the iOS version of Twitter’s new app includes some under-the-hood changes to how links are handled. Anyone familiar with the mobile landscape knows about the long-standing difficulties with deep linking out of the Twitter app.… Read more »

This is a guest post by Stephen Smith, Founder and CEO of nOCD. nOCD gives people with OCD effective therapy and real-time data about their treatment, helping users live more and worry less. I’ve come to a conclusion: the most essential piece to any early stage company’s marketing strategy is data. Without empirical data, it’s… Read more »