Blogs

Universal Links are known for being difficult to measure, but this guide walks you through the steps to track and attribute your Universal Links.

Over the past few months, we’ve been working with many of you to see how you use the Branch Dashboard. Our navigational structure hasn’t changed since 2015 and we felt that it no longer represented the way you want to use Branch. Today, we’re delighted to share a new Dashboard that should be easier to… Read more »

So, you’ve followed all the steps to enable Universal Links for your app, but somehow, the links still fail to open your app? This blog aims to cover exactly where and how to fix these issues. (If you are still learning about Universal Links and trying to set them up, I’d suggest you read this… Read more »

We’re pleased to share the following press release about our Series C funding. PALO ALTO, Calif., April 12, 2017 — Branch (https://branch.io), the linking infrastructure for the world’s best apps, announced today that it has raised $60 million in Series C funding. Playground Ventures led the round with participation from New Enterprise Associates, Founders Fund, Pear… Read more »

There’s a long list of reasons why email is your best bet to get high quality and engaged users back into your app. But, if you really want the full value of email, you need to insert deep linking in your email campaigns for a seamless user experience. Apps engage users on average twice as… Read more »

Update: we now have actual data on how this change has affected app install rates. Read more here. With iOS 10.3, Apple has gifted the world new powerful features and fixes for important security holes. For your typical iPhone user, it’s a really nice upgrade. For a software developer responsible for either a mobile website and… Read more »

This article was originally published on the TUNE blog. Branch acquired the TUNE Attribution Analytics product in September 2018, and we have republished select pieces of content for the enjoyment of Branch customers. This post was written by John Koetsier, formerly of TUNE. People love Snapchat, Instagram, Facebook, and YouTube. Kik is really hot. And,… Read more »

Picture this: you want to get started with Universal Links on iOS and the documentation at Apple has asked you to create and host an AASA file. So, what is an AASA file? The AASA (short for apple-app-site-association) is a file that lives on your website and associates your website domain with your native app.… Read more »

This is a preview of our latest eBook, Web vs. App, click here to download the full eBook. In the decade since the iPhone was released, marketers have often been forced to make a very tough decision: whether to focus time and energy on building experiences for mobile web or native apps? While there are… Read more »