Blogs

This blog post was originally published in 2016. You can read one of our newer posts on web-to-app conversions. Companies that use smart app banners are continually surprised at how much traffic it drives to their native mobile app. In fact, it’s so effective that some companies like Yelp and Pinterest have turned their entire… Read more »

Before we get started, I have a quick question: What’s the point of spending all this time and energy building your dream mobile app if people don’t have a quality user experience when opening your app? There’s nothing’s more frustrating than someone receiving a link to see content in your app, but getting taken to… Read more »

When launching their first app, Kindred, the founders of Branch discovered that growth was difficult, despite being featured in the App/Play Store. Sure, there was an initial surge, but how could they sustain and improve growth? Luckily, they had a number of resources among their network, something not many others can claim. It was apparent that… Read more »

Linking to web content – for instance a gallery of cool treehouses – is easy. It’s always been easy. Simply copy the URL from the address bar, and if you want a short link or attribution, use your URL shortener and attribution provider.

This blog post was originally published in 2016. You can read one of our newer posts on web-to-app conversions. By now, you’re likely aware of Smart Banners – the banner that floats on your mobile website and allows your users to easily convert into native app users. They are used to drive new app installs and… Read more »

With over 400 million active users, Instagram has grown to be one of the most important social networks in our digital world. By now, you’ve probably heard the stories of businesses — from various verticals — who’ve successfully leveraged Instagram to drive millions of new customers. Given that Instagram targets the native mobile app as… Read more »

With iOS 10, comes a complete host of changes ranging from in-message interactable apps, and a completely separate App Store, to links populated with full graphic previews. It’s a brave new world, and you probably are asking yourself where to start. We recommend just outfitting your regular iOS app with the changes necessary to support iMessage… Read more »

Facebook. It’s an ever flowing fountain of potential users for your mobile business. With over a billion daily active users, it’s the single largest, unified source of new users available today. No matter what your company does, you’ll have to devise a growth strategy that includes Facebook, and deep linking has to be a critical… Read more »

iOS 10 introduces some powerful new functionality on top of the iOS 9 extension system that gave birth to custom keyboards and ad blockers. iOS 10 features a new App Store that lets user install apps directly into iMessage, the homegrown messaging platform baked into the iOS platform.