Blogs

This article was originally published on the TUNE blog. Branch acquired the TUNE Attribution Analytics product in September 2018, and we have republished select pieces of content for the enjoyment of Branch customers. User acquisition can be a challenge for app marketers. We estimated that American smartphone owners download an average of three apps per month, a… Read more »

While Branch is still an excellent replacement for Firebase Dynamic Links, this blog contains outdated information. Refer to this blog, Firebase is Shutting Down Dynamic Links. Branch Has You Covered, for the latest. If you have ever tried to build anything more than a very basic mobile app, you probably ran into the need for… Read more »

If you’ve been in mobile development for a while, you most likely have heard about Google’s Firebase platform. They’ve launched about 10 new services, ranging from A/B testing to basic analytics in addition to sucking in and relabeling few Google services. One of those services was their App Indexing project which they’ve been working on… Read more »

This is the second in a two-part series about the future of links. Part one recapped the history of links on the web and how things became so broken on mobile. In this post, we will cover the solution, and what we have learned at Branch as we built it.

This is the first in a two-part series about the future of links. In this post, we will recap the history of links on the web and how things became so broken on mobile. Read part 2 here, where we cover the solution, and what we have learned at Branch as we built it.

The emergence of mobile has caused marketers to re-think how they approach traditional marketing channels. This year, $6 billion was spent online between Black Friday and Cyber Monday, with over $2 billion of that happening on mobile, which equates to an increase of 33% compared to 2015. Yet, even with the rise of purchases on… Read more »

Here at Branch, we move fast. It’s so critical to the success of our company that it is one of our core values. We are the fastest moving company I’ve worked for.

Getting users inside of your app is the most important part of a deep link, and if your links don’t open the app, it can severely hurt the user experience. Apple’s introduction of Universal Links in iOS 9 provided a new way to directly open your app, without having to rely on URI Schemes redirecting… Read more »

If you’re a marketer or PM at an eCommerce company, it’s likely you have one, top-tier goal that dominates the conversation day in and day out: revenue. It’s the metric that gives businesses life and keeps them healthy enough to experience long-term growth. And whether you’re a century old retailer, a modern tech giant, or… Read more »