Blogs

Spenser is the CEO and co-founder of Amplitude. While developing his first mobile product, a voice-to-text app for Android, he experienced firsthand the need for a better mobile analytics solution. Spenser created Amplitude Analytics so that app developers can harness their user data to grow their businesses.

This blog post was originally published in 2016. You can also read recent insights on how to implement interstitial ads and banners on mobile. Redfin provides its users with an online database of real estate listings. The Redfin app boasts an excellent and optimized user experience, which is made evident by the 4+ rating on… Read more »

The Dubsmash app allows users to record hilarious videos of themselves in which they dub over famous audio snippets. Dubmash videos are incredibly popular and their pervasiveness can be found all across social media giants including channels such as Facebook, Twitter, and Instagram. The app boasts a well-over 4-star rating on both the Google Play… Read more »

With deep linked smart banners, Wattpad converted mobile web readers into app users and streamlined the experience so readers never lost their page.

I’m excited to announce that Branch has raised $35 million in new financing — bringing our total raised to $53 million. We’re now 50 people and plan to double in size by the end of the year. That’ll be one hundred extremely passionate and hard-charging people working hand in hand with our incredible partners to… Read more »

This blog post was originally published in 2016. You can also read recent insights on web-to-app conversions. Smart banner, app banner, smart app banner — nomenclature aside, the JavaScript, CSS, and HTML-based banner that floats on your mobile website is an incredibly valuable tool for converting web traffic into app users. Not only is it… Read more »

This blog post was originally published in 2016. You can also read one of our newer posts on web-to-app conversions. As a mobile developer, you’ve heard all the trends about consumers moving to mobile. The fact that mobile searches overtook desktop searches this year is not new to you. But before you dismiss desktop web… Read more »

When iOS 9.2 was released on Dec 8th, thousands of app developers suddenly realized their app experience was broken. A small change in Safari’s handling of deep links resulted in many sleepless nights for the app community that was struggling to prepare for the holiday shutdown. It was an untimely yet inevitable change. We saw… Read more »

As of iOS 9.2, released December 8th, 2015, Apple has sounded the death knell for URI scheme based redirects, the standard for deep linking for the last seven years. They’ve decided that Universal Links are the future. Since you depend on Branch to leverage the best technology in order to drive the highest quality link-based… Read more »