Blogs

This is part three of a four-part technical guide to deep linking on Android. The previous posts covered URI schemes and Chrome Intents and the next will cover Google Play Referrer.

This is part two of a four-part technical guide to deep linking on Android. The previous post covered URI schemes and the next two will cover Android App Links and Google Play Referrer. Android Deep Link Protocols: The Neverending Story Deep linking on Android is incredibly complicated for most developers to adopt because there are… Read more »

Core Spotlight Framework was released in early September 2015 to much excitement. It was the first time in history that developers would be able to list pure app content in search. The possibilities seem endless!

This is part one of a four-part technical guide to deep linking on Android. The following posts will cover Chrome Intents, Android App Links, and Google Play Referrer.

Building a mobile app is hard work. You spend countless hours perfecting the design, content, and user experience and think that getting your app live is the end of the journey. Yet, once you’re live, something becomes clear – this is only the beginning. The Branch founders struggled to build an app themselves – and… Read more »

Since the early September launch, Deepviews has quickly become a popular product for many of our partners. Not only have we seen rapid adoption, we’ve also continued to see amazing results when it comes to optimizing click-to-install rates and increasing app downloads. Showing users a standard Deepview results in an up to six-times higher install… Read more »

Ad blocking on iOS has been a hot topic recently because new features in iOS 9 allow third-party apps to block ads in Safari. The implications for publishers are huge: some have even declared this move the beginning of the “slow death of the web”, since ubiquitous use of ad blocking would kill the dominant… Read more »

For many app developers, the only thing harder than getting users to install their app is getting them to continue using it. Branch is a great tool for driving continuing engagement over the entire user lifecycle, from onboarding to retention to re-engagement. Integrating the SDK and turning on deep links is the first step. Here… Read more »

This is a question we’ve gotten a few times since Universal Links launched on iOS 9. Branch is fully compatible with Universal Links and, in fact, makes the setup process much easier. Plus, Branch handles the edge cases when Universal Links fail – which is often.