Blogs

Deep linking, an area with so much promise for developers, has been torn to shreds by tech giants. Most mobile developers would love to release their app to the world and have all of their great content easily available to everyone. It’s not an unrealistic panacea, it’s actually the current state of the web, it… Read more »

This blog was originally published on July 19, 2015, but has since been updated with new information. They said, “If you build it, they will come.” They lied. Pour your heart and soul into creating the most beautiful, user-engaging apps. Create content. Promote. Do everything you can, and still, you can’t fill the stadium. Why… Read more »

Here at Branch, we exist to make mobile linking easier. Branch Links deliver many different things such as smart redirecting, contextual deep linking, search indexing and download analytics. We think about mobile linking 24 hours a day, 7 days a week, and have found there to be a lot of confusion around how to deep… Read more »

Recently, Facebook released a new feature called App Invites which got a lot of attention in the press. This feature, touted as Facebook’s attempt to

This blog post was originally published in 2015. You can also read recent insights on web-to-app conversions. Here at Branch, our mission is to build a linking solution that enables every developer to think of their app more like the web. Every piece

Here at Branch we are obsessed with deep linking. We made it our mission to make it easy for app developers to link to any piece of content in their app, whether a user has the app already installed or not, practically making apps function more like the web. One thing that makes the web… Read more »

Every big mobile app owes its early success to its organic and viral growth, not its paid user acquisition. Paid campaigns are a great way to complement the successes enjoyed by your app’s more organic marketing initiatives (once you can afford them, that is). Especially in the early days of your app, there are few… Read more »

When it comes to users downloading and using your mobile app, not every person is the same. Some might have come to your app looking for a specific piece of content, such as a video. Others might have been invited by their best friend through a referral. And some might have seen a promo on… Read more »

Building a sharing and referral system for your mobile app is key to accelerating viral growth and measuring your K-factor, yet there are serious challenges you’ll face as a developer. Breaking it down, you need a way of generating unique links for each user, a server to track downloads from those links, and most importantly,… Read more »