Blogs

Branch is excited to announce that we now offer 100% accurate install attribution for clicked links on iOS 9. With iOS 9, Apple has given developers some great gifts. Two of my favorites are Universal Links and the Safari View Controller, both of which allow for a more seamless user experience across apps. For the… Read more »

Partners often ask us about the difference between using Twitter’s native deep links and using Branch deep links on Twitter. Both solutions work for most use cases, so what’s the difference? Ultimately it comes down to simplicity, portability, and customizability.

We know that user acquisition is tough. If you spend time running install ads, creating referral programs, and building sharing features for your app, you see many types of links to your app being shared and clicked. Unfortunately, you can’t get many insights from this data.

At the nucleus of Branch’s culture are great people: brilliant, dedicated, intellectually curious people.

Mobile deep linking is quickly becoming standard practice for successful mobile apps. To stay competitive in the mobile space, it’s critical to understand how they work and what they can do.

This is a guest post written by Nancy Hua of Apptimize

Do you know that feeling of being new in a job and not understanding a single buzzword, so you are secretly googling every term in order to beef up your lingo? That’s what I was expecting to do during my first few days at Branch … but fortunately, I have amazing colleagues who patiently explained… Read more »

It’s no secret that Google has been playing catch-up when it comes to the mobile landscape. Basically, they made a bet that native mobile apps would be a passing phase and that mobile web would capture the majority of user’s attention.

This blog post was originally published in 2015. You can read one of our newer posts to learn how to deep-link from Facebook. Nearly two years ago, we asked Facebook to enable deferred deep linking. We’ve pushed for it ever since, and with F8, we see light at the end of the tunnel. Now that… Read more »